Marketing Philosophies
The three marketing philosophies include product, selling and marketing philosophy. The three marketing philosophies differ in the sense that the selling philosophy assumes that a well trained staff can sell any product, marketing philosophy assumes that selling of a product is determined by the customer’s needs and not the sales department while the product philosophy assumes that a company understands its product better and know which designing will work.
Marketing
tactics
Follow
up- a follow up in the sale of iPhone can be used to implement the selling
strategy as it will build a supportive relationship with its customers by
gaining their trust and eventually high sale (Fifield 129).