Effects of Advertisements
Every time I see an advertisement
the first question I ask myself is who came up with the idea of advertisement.
This idea was taken and implemented in so many ways. It is from this idea that
we laugh our hearts off every time we see a funny carton advert or a silly
advertisement on TV. Sometimes I wonder if advertisers understand that
advertisements they put on TV have so much impacts on the viewers. Some people
are more sensitive than others. Others have different believes and traditions
that affect the reaction of the viewers.
There are advertisements for
example that are targeted for young people but their parents happen to come
across them. These parents and other older adults may disapprove of these
advertisements. This is mostly owed to the fact that many advertisements these
days are done by actresses or models that are half naked. This brings so many
questions to what the advertisers really seek to accomplish in using half naked
models for their advertisements. It only clarifies the fact that sex has really
been commercialized in the contemporary world. An advertisement concerning a
detergent or a kitchen product is done by women who are half naked and it begs
the question; why dint they use a normal house wife to do the advertisement
besides it would be more relevant.
Order Your Advertisements Essay Now
Order Your Advertisements Essay Now
In the same way, sometimes young
people feel that an advertisement is boring; this is not because the
advertisement is really boring but because it is meant for the older generation
and therefore the advertisers did not care to use scarcely dressed women. We
seem to think that young people marvel at this advertisements because every
generation is fascinated by different things. However, it is also possible to
assume that all this started from the parents’ generation. Remember how they used
to marvel at people wearing mini-skirts and spaghetti tops during their time/
well it just got a little worse by the day. The just the skirts a little
shorter and started putting on hot pants in public.
One time we were watching
television with my mum and some of her friends are a few years older than her.
During the commercial break for the soap a Cadbury chocolate commercial came
on; in this advertisement a football stay at home mum was feeling very low and
bored. However after taking a cup of Cadbury chocolate, her moods are
transformed and elevated to a point where her clothes change in to those of a
young hot woman. She even finds a microphone in her hands and goes on top of
the table to dance and sing to the tune, ‘I feel good’. I did not really enjoy
the advertisement because I felt that the woman was too old to be dancing on
top of the table like a drunken youngster.
My resentments however were
seconded by the women. One of them commented and said,’ if I know that such
substance will bring me such madness, why should I take it? Advertisers should
learn to be more creative or else they will really put us off.’ I just laughed
as the others continued to support her views. The advertisers may not have
thought that in a million years any one would have hated on their advert. I do
not know if it’s just me, but the advertisers really need to rethink their
advertising techniques.
References
Esgate P. Lieberman a. (2002) the
entertainment marketing revolution, FT Press
Sutherland
M. (2009) Advertising and the Mind of the Consumer, Allen & Unwin
Tibbs A.
beattie T (2010) Advertising: Its Business, Culture and Career, Taylor &
Francis
Order Your Advertisements Essay Now
Order Your Advertisements Essay Now
